FARMBUY.COM PREPARES FOR A BIG SPRING OF SALES

Real estate agents across the state are gearing up for a big season selling rural properties as Victoria moves through Spring and the government begins to relax COVID-19 restrictions.

“We are coming out of a wet winter and by all accounts the forecast is for a wet spring, which will set the scene for a big hay & silage season,” says Peter Bellingham of Stockdale & Leggo Real Estate.

“With the dairy and beef markets strong, I don’t believe we will see any downturn in rural property prices anytime soon.”

Amidst all this excitement, real estate websites like Farmbuy.com are preparing for an uptick in engagement.

Farmbuy has been around since 2009, but underwent a re-platforming process in July that gave it a more dominant Google Search ranking. The site has been performing strongly throughout 2020, averaging 1.1 million individual users annually and upwards of 750,000 page views every month.

As CEO Keith Falconer puts it, "If you are selling your farm and you are not on Farmbuy.com, you need to ask your agent why.”

For farm buyers and sellers alike, Farmbuy’s straightforward interface and innovative property-tagging system makes it a valuable asset. Vendor Graeme Albury, who listed a property on the site last month, described the team as “responsive and honest”, with “all the digital expertise [necessary] to help us sell our property.”  

“The property was Under Offer in a very short amount of time after we put it up on the Premium listing,” Albury said. “We had all the guidance and advice we needed.”

One feature that sets Farmbuy apart from its competitors is that it is a platform dedicated exclusively to advertising farms and acreage for sale, rather than having such properties merely take up a corner on a much larger website.

Farmbuy’s Customer Support manager Sophie Hill describes, “We are not a behemoth organisation like realestate.com.au or Domain. We are 100% rural focused.”

Targeting this specific niche allows Farmbuy to hold the position of top search result for such relevant terms as ‘farms for sale in Australia’, ‘farms for sale in Victoria’, and even ‘farms for sale West and South Gippsland.’

Falconer put it best. “Why wade through thousands of residential houses, flats, units, properties to rent? With Farmbuy, you are just 2 or 3 clicks from finding the farm or rural property of your dreams.”